Image optimization makes web pages load faster, which is a ranking criterion for Google. Tools you can use to analyze the load time of your webpage include:īesides improving page load speed, image optimization also helps you get better rankings on Google. However, if the load time is less than two seconds, then your website visitors will love your site and have a great experience because they will spend more time surfing through your content.Īdditionally, the faster your webpage loads, the higher Google ranks your pages. If your page is slow with a load time of greater than three seconds, your conversions drop because your website's bounce-rate increases significantly. Page load time, in addition to image size, also depends on other factors like the website host, design, and layout.
It is the time your page takes to reveal its contents. The page load speed of a webpage is the measure of how fast or slow your page contents load. This is significant because a two-second delay in your page's loading time increases your bounce rate by up to 103 percent. It makes your shoppers have a better online experience on your page, which is likely to lead to a purchase. Image optimization boosts the loading speed of your page and makes it work faster. Some of them include: Improve Page Load Speed Image optimization is useful for several reasons. Image optimization reduces the overall weight of your site. That can impact the performance of your website negatively because images make up the biggest percentage of the webpage size.
#USE IMAGEOPTIM WITH SHOPIFY ARCHIVE#
HTTP Archive data shows that image files that you don't optimize contribute 75 percent of the weight of a webpage. Finding the right balance between all the elements above for a better website performance.The file size of the image (JPEG, PNG, or WEBP images).Increasing customer satisfaction through an increase in user experienceĪdditionally, image optimization features four main elements:.Attracting potential buyers and getting a purchase.Increasing your SEO rankings using SEO optimized images.Reduction of the data cost for loading the page.You can carry out image optimization by caching the images, compressing the images, or resizing them. Image optimization also incorporates naming images appropriately so that the various search engines can effectively scan them and fully comprehend the page context. It provides high-quality images with the optimal size, resolution, and format so that there is more user engagement. Your site becomes more visible to the public on search engines, which ultimately results in more purchases. Image optimization boosts your search engine optimization rankings and gives your visitors a more online experience. Image optimization means refining the website images so that the pages on the site are lighter and load faster, and data usage is less. That said, in this article, I'll be discussing the concept of image optimization and divulging tips that will help to improve Shopify's SEO ranking with image optimization. That is why image optimization is key.įrom the creation of high-quality, low-size images, which can decrease the lag time of an online store, to boosting the user experience, image optimization is key to attracting and keeping shoppers. Research has shown that more than 45 percent of people who come to an e-commerce site like Shopify are more likely to leave and not make a purchase if the site is slow.
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